Four Tips for Coaching In The Moment

Tips for Approaching a Coaching Conversation

By Mark Landiak

May 11, 2016 - Front-line managers may be the most important element to achieving success on the front lines... and the ability of managers to coach their teams to higher levels of proficiency and performance is a manager's most important skillset. Much of our management training focuses on advising front-line managers on how to coach “in the moment.” This means coaching one-on-one, immediately before or after an interaction.  In a recent seminar, we invited managers to share their own coaching moment narratives and answer the question,“Knowing what you know now, what might you have done better/differently in your last coaching observations and interactions?”

Hindsight is 20/20. Highly proficient managers (those who do their jobs with excellence) possess the judgment to assess situations, solicit input and provide relevant guidance.  Coaching “in the moment” takes planning and skill.  Before any manager can coach “in the moment”, they have to know how to approach each situation.

Here are four step-by-step tips for approaching a coaching conversation:

Marketing Automation: What Can It Do for You?

Marketing Automation: What Can It Do for You?

By Jesse Nobbe

May 2, 2016 - Less sophisticated organizations often take the "Batch and Blast" approach (aka the "Shotgun" approach) to marketing to their database. See if something sticks and continue messaging until there are Marketing Qualified Leads for the Sales team. But Marketing Automation can help your organization tap into the dormant value in your database more efficiently.

Marketing Automation answers the question, "How do I best communicate with my database?". It allows for more timely, nuanced and accurate communications that will resonate with your audience. You'll spend less per contact and have happier, more engaged prospects by improving your ability to segment your audience and personalize communications.