50 Low-Cost/No-Cost Marketing Ideas: Part 7 - Utilizing Your Store Space

50 Low-Cost/No-Cost Marketing Ideas: Part 7 - Utilizing Your Store Space

By Michael Janowski

August 26, 2015 – Your wireless marketing presence should be the heartbeat of your business. It brings customers to the door who put money in the drawer. We all sell wireless products and services. It's imperative that your wireless store differentiates itself from the competition.

That said, the wireless business can be all too willing to cut back on marketing to cut costs (signage, digital creativity, etc.). But this doesn't have to be the case. Marketing doesn't have to be detrimental to the bottom line.

A prominent theme throughout this series has been how customer experience is the ultimate differentiator when it comes to retaining customers. Your customers could really bring their business anywhere; everyone has devices and plans. What will keep your customers coming back to your store is the unique, one-of-a-kind experience and treatment they receive there. You not only have to treat the customer better than your competition; you have to treat them differently.

One way to do that is by giving them options in how to utilize your store space. We have already discussed ideas around consumer expectations in your store. One way to differentiate yourself in using that space is to give your customers something that they may not expect but that still creates mutual value. Here are a few ideas on how to do this:

50 Low-Cost/No-Cost Marketing Ideas: Part 6 – Unifying Your Message

50 Low-Cost/No-Cost Marketing Ideas: Part 6 – Unifying Your Message

By Michael Janowski

August 18, 2015 – Your wireless marketing presence should be the heartbeat of your business. It brings customers to the door who put money in the drawer. We all sell wireless products and services. It's imperative that your wireless store differentiates itself from the competition.

That said, the wireless business can be all too willing to cut back on marketing to cut costs (signage, digital creativity, etc.). But this doesn't have to be the case. Marketing doesn't have to be detrimental to the bottom line.

There is a simple truth to marketing. It becomes a lot easier when your message is unified and consistent wherever it's being delivered. In marketing, you're trying to get your audience to assemble around a single, universally understood idea. This concept has been made more explicit in these days of social media dominance. A single hashtag can encapsulate every idea and concept that characterizes a brand. When you hashtag something like “#JustDoIt”, or “#ImLovinIt”, your audience immediately recognizes to what you're referring. Furthermore, you had better believe that the concept of a unified message has become increasingly prominent in the wireless space. Wherever a brand engages a conversation, that unified message (a hashtag, a slogan, an image, etc.) will always make its presence felt.