50 Low-Cost/No-Cost Marketing Ideas: Part 5 – Customer Appreciation

50 Low-Cost/No-Cost Marketing Ideas: Part 5 – Customer Appreciation

By Michael Janowski

July 15, 2015 – Your wireless marketing presence should be the heartbeat of your business. It brings customers to the door who put money in the drawer. We all sell wireless products and services. It's imperative that your wireless store differentiates itself from the competition.

That said, the wireless business can be all too willing to cut back on marketing to cut costs (signage, digital creativity, etc.). But this doesn't have to be the case. Marketing doesn't have to be detrimental to the bottom line.

We talk frequently about maintaining a focus on customer experience. The truth is that being customer-focused is more than an approach; it's our primary cultural value. It should come as second nature. It should be a set of assumptions that informs everyday business. Customer focus is communicating the value (post-revenue) that the customer brings to your business. Customer appreciation marketing is a way of giving thanks to the customer for making our daily work lives that much more fulfilling. Here are a few fun customer appreciation ideas that you can do anytime:

50 Low-Cost/No-Cost Marketing Ideas: Part 4 – Image & Reputation Marketing

50 Low-Cost/No-Cost Marketing Ideas: Part 4 – Image & Reputation Marketing

By Michael Janowski

June 30, 2015 – Your wireless marketing presence should be the heartbeat of your business. It brings customers to the door who put money in the drawer. We all sell wireless products and services. It's imperative that your wireless store differentiates itself from the competition.

That said, the wireless business can be all too willing to cut back on marketing to cut costs (signage, digital creativity, etc.). But this doesn't have to be the case. Marketing doesn't have to be detrimental to the bottom line.

The social economy is changing with increasingly fewer differences among wireless products and services. Thus, image and reputation are becoming the only real form of establishing a competitive advantage because they are the only means of truly separating yourself from your competition. Image sells. Maintaining a spotless image and reputation is imperative to maintaining profitability.