June 17, 2015 – Your wireless marketing presence should be the heartbeat of your business. It brings customers to the door who put money in the drawer. We all sell wireless products and services. It's imperative that your wireless store differentiates itself from the competition.
That said, the wireless business can be all too willing to cut back on marketing to cut costs (signage, digital creativity, etc.). But this doesn't have to be the case. Marketing doesn't have to be detrimental to the bottom line.
Alliance marketing is becoming increasingly popular as a result of a growing social economy. Instead of competing in a given business space, organizations are looking for innovative ways to reach new consumer audiences by collaborating and forming partnerships across these spaces. Cross marketing (as it is sometimes called) is visible in a number of spaces. We see it when fast food chains construct meal deals around promoting the latest blockbuster film. Retail stores are offering gift cards to non-competing restaurants by their checkout aisle. Building alliances involves thinking unconventionally, identifying complementary goals, and creating mutual value. Here are a few cross-marketing and alliance marketing ideas that you can put to work for your wireless store: