By Elizabeth Lee
September 12, 2016 - Customer service has changed, and it’s no longer good enough to be reactive. You now need to ensure that your support system is proactive and out in front of your customers' needs before they become needs. You must go out and engage with your customers before your competitors get the opportunity. Here’s a look at some of the top strategies that you can employ to match (if not eclipse) your competition.
Be Available. One of the biggest mistakes that companies can make is to hide their customer support information. A customer should be able to visit your website and find a phone number, an email address, and vibrant social media channels. It may seem incredible, but 41% of companies still don’t have that information visible on their websites. Make yourself available digitally or you risk losing half your customer base before they even have the opportunity to talk to you.